Fred Meyer Jewelers wanted a Holiday campaign that would engage their social media audience and drive gifting sales on a budget. The FMJ commerce site is poorly optimized for mobile shopping, so the solution needed to help drive mobile customers straight to product pages.
The solution: a microsite dedicated to helping choose gifts for loved ones and friends. Built to look and function much like a Buzzfeed quiz, this site asked a handful of questions about the person, and returned a gift that they should purchase.
The promotion of the quiz included influencer outreach on Instagram, paid Facebook ads and a module added to their Holiday emails.
|completion rate for the quiz||higher conversion for mobile customers|