Overview

I have a background in politics and economics, that I turned into marketing, fundraising and branding experience across multiple companies and multiple industries. 
Lately I have been working on integrated marketing programs that combine traditional, web and video.

Specialties: Marketing strategy, branding, digital marketing, email, social media, strategic communications, analytics, photography, copywriting.

 

digital marketing director - Grady britton
2016-present

Director of the Digital Department. In charge of growing the amount of digital project in the agency by winning new business and selling in new project to existing clients.

Manage the development team.

Manage the scope, profitability and timelines of digital projects with help from Production Managers

Educate both internal staff and current clients on new digital marketing strategies and tools

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strategy lead - eroi
2013-2016

Create strategies for integrated, multi-channel marketing campaigns for global brands, publishing companies and consumer products companies like Nike, Conde Nast and Fred Meyer Jewelers.

Lead internal marketing efforts including social media, blogs and website overhaul.

Client results achieved:

+ 174% increase in online sales for a mid-sized retailer

+ 68% increase in site traffic and 30% increase in revenue per email sent in two months

+ 38% landing-page conversion, 59% increase in Black Friday sales and 86% increase in Cyber Monday sales for a large eCommerce site

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brand manager - 4frnt skis
2009-2013

Create and implement a long-term, comprehensive branding
strategy for the company. Beat industry sales numbers 3 years in a row.

Produce copy, photos and other content for print, website, blog and catalog.

Work with industry press to gain product and athlete story placement in print and Web.

Grew the 4FRNT online audience on Facebook, Twitter and online forums by over 1000%.

Film, edit and promote online video series and yearlong video project. Drove 500,000 highly-targeted views per year.

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Director, strategic communication - the national society of collegiate scholars
2007-2010

Direct entire new member recruitment campaign ($4-5 million revenue per year) using direct mail, email and other marketing strategies

Design, plan and execute a Strategic Communications plan including inside and outside PR.

Hire and train Outreach Coordinators, interns and temporary workers. 

Implement comprehensive testing procedures including A/B testing and ROI analysis. 

Design and implement new technologies across 250 Facebook fan pages

Develop a communications strategy to be used across all departments of the organization

Candidate aid/research assistant - matheson for congress 2004-2006

Worked on three Congressional campaigns for Utah's only Democratic Congressman.

Accompanied candidate to all public events

Spoke as a surrogate at events the candidate couldn't attend

Organized grass-roots outreach campaigns including letter writing, and community organizing

Assisted in research around the opposing candidate and field operations