Marketers spent $112 billion dollars on display ads last year, and the dirty little secret is that most of the money is wasted.

Originally presented at Digital Summit Portland in June of 2018, and updated for 2019, this presentation makes the business, brand and moral case against display ads. 

From terrible conversion rates, negative brand value and disturbing downstream effects, display ads are one of the worst channels in marketing.

Want to Learn more?

Who to follow on Twitter:

Aram Zucker-Scharff
Augustine Fou

Sourcing and Links:

https://journalismdesign.com/digital-advertising-broken-by-design/

https://www.recode.net/2017/9/14/16294450/mobile-ad-spending-growth-worldwide

https://variety.com/2018/digital/news/amazon-us-digital-ad-revenue-google-facebook-1202947923/

https://www.emarketer.com/content/us-digital-ad-spending-will-surpass-traditional-in-2019

https://www.thinkwithgoogle.com/marketing-resources/data-measurement/5-factors-of-viewability/

https://www.smartinsights.com/internet-advertising/internet-advertising-analytics/display-advertising-clickthrough-rates/

https://www.nielsen.com/us/en/insights/news/2016/benchmarking-return-on-ad-spend-media-type-brand-size-matter.html

https://www.campaignmonitor.com/company/annual-report/2016/

https://www.marketingsherpa.com/article/chart/most-disliked-ad-types

https://www.mediapost.com/publications/article/268266/60-of-all-mobile-banner-ad-clicks-are-accidents.html

https://www.marketingdive.com/news/71-of-consumers-worry-about-brands-handling-of-personal-data-study-finds/523417/

http://amp.timeinc.net/fortune/2019/01/28/google-iab-sensitive-profiles

https://www.nytimes.com/2019/01/29/opinion/zuckerberg-facebook-ads.html

https://www.marketingdive.com/news/75-of-consumers-find-many-forms-of-marketing-personalization-creepy-new-s/517488/

http://www.inskinmedia.com/blog/infographic-environment-matters-improving-online-brand-experiences/

https://www.mediapost.com/publications/article/315291/spotlight-on-ad-blocking-awareness-of-new-chrome.html

https://www.prnewswire.com/news-releases/new-digital-ad-fraud-awareness-research-study-by-tribeos-reveals-alarming-disconnect-with-experienced-marketers-300786390.html

https://www.theverge.com/2017/5/24/15681080/ad-fraud-websites-traffic-bots-white-ops-report

https://ppcprotect.com/ad-fraud-statistics/

https://techcrunch.com/2012/07/30/startup-claims-80-of-its-facebook-ad-clicks-are-coming-from-bots/amp/

https://www.businessinsider.com/mobile-ad-fraud-surges-with-in-app-fraud-increasing-by-800-in-2018-2018-12

https://which-50.com/cover-story-adtech-wont-fix-ad-fraud-because-it-makes-them-too-much-money-say-specialists/amp

https://techcrunch.com/2018/12/27/funding-filth/

https://www.buzzfeednews.com/article/carolineodonovan/youtube-just-demonetized-anti-vax-channels

https://www.businesswire.com/news/home/20170926005177/en/Juniper-Research-Ad-Fraud-Cost-Advertisers-19